Don’t understand Internet marketing?

Don’t understand Internet marketing?

Found in Marketing on 16. Dec, 2009 | 0 Comments

People often get confused: The difference between digital marketing, Internet marketing, search engine marketing and advertising. Generic ATL/BTL (Above the Line / Below the Line) advertising campaigns strive to promote all of these four in a shot – At least to a certain extent. What about Internet marketing? Your myths are debunked here.

State of the Internet: Statistics Focus on Asia & Malaysia

State of the Internet: Statistics Focus on Asia & Malaysia

Found in Marketing, Web Metrics on 19. Nov, 2009 | 0 Comments

Malaysia & Asia – Statistics on Internet properties, insights on certain industries and comScore’s State of Internet with a Focus on Asia Pacific’s webinar highlights. Also availble: Internet statistical digest for Malaysia.

21 Most Creative Advertisements Ideas for Branding

21 Most Creative Advertisements Ideas for Branding

Found in Advertising on 09. Nov, 2009 | 0 Comments

Advertising can sometimes be more effective if the ads can send an effective message – Messages that ticks us off, makes us relate to the things around us, evoke emotions or shouts directly at us to gain attention. Come inside and see some of the most brilliant creative minds in the world sending a message out there to the world.

2009 World Population Stats: Muslim-majority Countries

2009 World Population Stats: Muslim-majority Countries

Found in Web Metrics on 04. Nov, 2009 | 0 Comments

In Malaysia alone, 60.4% of our 27.73 million (27,730,000) population in 2008 (now -2009; 28.31 million) consist of Muslims, making Malaysia number 13 in the world’s most densely Muslim populated countries. 60.4% out of 27.73 million people in Malaysia is approximately 16,748,920 Muslims. What about the world?

Perspectives in Marketing & Comedy

Perspectives in Marketing & Comedy

Found in Advertising, Web Marketing on 16. Oct, 2009 | 0 Comments

Look at the chart – Trends of Advertising Spend in Malaysia for March, April, May and June 2009. Internet spending is 0.7% in March, got 0.6% for April, May and June 2009. What the hell is going on? Publications are reaping most of the market share when it comes to advertising online, so could this mean Elioe.com and many other web companies out there are screwed in loads of trouble? Not really. Read the whole blog post now.

Performance Benchmarking for Marketing Campaigns: How-to

Performance Benchmarking for Marketing Campaigns: How-to

Found in Web Marketing on 15. Oct, 2009 | 0 Comments

When I face clients who know nuts about search and the Internet, I have some troubles explaining to them the whole concept of it. Problem is, it’s like science to them – Since I cannot use general terms such as “Sales vs. Marketing Dollars” report due to high fluctuation of activities (volatility). So how do I go about it?

Definition of Spam 2.0

Definition of Spam 2.0

Found in Web Spam on 01. Oct, 2009 | 0 Comments

Definition of Spam 2.0 and its different types in social spaces. This article includes how to identify spam, how to spot spam and some of the best practices to avoid spam in a descriptive, visual environment. Come and read more.