Filed in Marketing on 16. Dec, 2009 | 0 Comments
People often get confused: The difference between digital marketing, Internet marketing, search engine marketing and advertising. Generic ATL/BTL (Above the Line / Below the Line) advertising campaigns strive to promote all of these four in a shot – At least to a certain extent. What about Internet marketing? Your myths are debunked here.
Malaysia & Asia – Statistics on Internet properties, insights on certain industries and comScore’s State of Internet with a Focus on Asia Pacific’s webinar highlights. Also availble: Internet statistical digest for Malaysia.
Advertising can sometimes be more effective if the ads can send an effective message – Messages that ticks us off, makes us relate to the things around us, evoke emotions or shouts directly at us to gain attention. Come inside and see some of the most brilliant creative minds in the world sending a message out there to the world.
In Malaysia alone, 60.4% of our 27.73 million (27,730,000) population in 2008 (now -2009; 28.31 million) consist of Muslims, making Malaysia number 13 in the world’s most densely Muslim populated countries. 60.4% out of 27.73 million people in Malaysia is approximately 16,748,920 Muslims. What about the world?
Look at the chart – Trends of Advertising Spend in Malaysia for March, April, May and June 2009. Internet spending is 0.7% in March, got 0.6% for April, May and June 2009. What the hell is going on? Publications are reaping most of the market share when it comes to advertising online, so could this mean Elioe.com and many other web companies out there are screwed in loads of trouble? Not really. Read the whole blog post now.
Filed in Cultures on 29. Sep, 2009 | 2 Comments
Don’t make the mistake many marketers make: Guesswork and ignorance. This is why I emphasize so much on data collection and intelligence. Not only that, Marketers should at least have a bit of technical knowledge if not a lot. Today, I talk about what makes Marketers the marketers they need to be, today.
Filed in Announcements, Reputation Management on 28. Sep, 2009 | 9 Comments
Streamyx Sucks – A good find on the Internet could probably tell you about the problems Telekom Malaysia (TM) is facing. Take a look at the Google search, some Twitter insight on the term “Streamyx Sucks” and #streamyxsucks.
Filed in Announcements on 28. Sep, 2009 | No Comments
New Straits Times’s Tech&U provided me with some information I cannot get on TheStar’s inTech. Good read, and I love the information inside. Pretty much more detailed while explaining. But Tech&U does not have any online presence. What say you?
Filed in Web Marketing on 26. Sep, 2009 | No Comments
Getting ready to launch an Internet marketing campaign: What’s probably the most important thing you need before launching a web marketing campaign? Data, of course. But when it boils down to intelligence, what data is most important and where should you look at?
Filed in Web Marketing on 25. Sep, 2009 | No Comments
The one great thing about being able to thrive in a recession period is to gain the upper hand on pricing. Since businesses are desperate for sustainability and survival more than pushing forward for maximum growth rates, this is the time where you set your prices, sign in a contract and get products/services at cheaper rates.
Filed in Advertising on 08. Sep, 2009 | No Comments
Advertising space purchase alone commands the very minimal of 0.7% in March 2009. Does this mean Malaysian businesses do not believe in the industry or the market is still not yet worth the value of a million Ringgit? Elioe.com takes a few charts to generate a few opinions on what’s going on in the Malaysian market, and the government’s responsibilities.
Filed in Announcements on 20. Jun, 2009 | No Comments
Communicasia 2009 in Singapore was a good eye-opener for many, perhaps for those who are not very connected to the technological world today. Although I’d urge those who are in the ICT industry to go, I’d also like to reiterate that this annual event may take up a lot of your time — So if you’re keen to attend, make sure you make time for your drop.
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