Filed in Marketing on 16. Dec, 2009 | 0 Comments
People often get confused: The difference between digital marketing, Internet marketing, search engine marketing and advertising. Generic ATL/BTL (Above the Line / Below the Line) advertising campaigns strive to promote all of these four in a shot – At least to a certain extent. What about Internet marketing? Your myths are debunked here.
Malaysia & Asia – Statistics on Internet properties, insights on certain industries and comScore’s State of Internet with a Focus on Asia Pacific’s webinar highlights. Also availble: Internet statistical digest for Malaysia.
Advertising can sometimes be more effective if the ads can send an effective message – Messages that ticks us off, makes us relate to the things around us, evoke emotions or shouts directly at us to gain attention. Come inside and see some of the most brilliant creative minds in the world sending a message out there to the world.
In Malaysia alone, 60.4% of our 27.73 million (27,730,000) population in 2008 (now -2009; 28.31 million) consist of Muslims, making Malaysia number 13 in the world’s most densely Muslim populated countries. 60.4% out of 27.73 million people in Malaysia is approximately 16,748,920 Muslims. What about the world?
Look at the chart – Trends of Advertising Spend in Malaysia for March, April, May and June 2009. Internet spending is 0.7% in March, got 0.6% for April, May and June 2009. What the hell is going on? Publications are reaping most of the market share when it comes to advertising online, so could this mean Elioe.com and many other web companies out there are screwed in loads of trouble? Not really. Read the whole blog post now.
Filed in Advertising, Web Marketing on 21. Oct, 2009 | No Comments
Being an SME (annual turnover below RM5 million) makes you a mercenary for hire – You’ll be up for jobs, probably have your own set of improvised tools and machinery, and could probably handle niche industries in a cheaper, more effective manner. What is the logic behind that? Find out more about this story here.
Filed in Announcements, Web Marketing on 07. Oct, 2009 | 2 Comments
Port Klang Free Zone (PKFZ) has been facing a lot of problems of late – I don’t need to further explain on the details. Interestingly, there are a lot of interesting finds when you look into the charts/tables/graphs below. The reports that I read on Google Analytics was almost super-educational to their ultimate web-plan; and when you translate all of their items to make it into a ‘not-raw-report’, you’ll get a lot of juice out of it. Find out more here.
Filed in Web Metrics on 06. Oct, 2009 | No Comments
If you’ve been a marketer hardcore enough, you’ll probably realize there is a huge need for information – Particularly in your own demographics and location because most of your clients would probably have a market base here. Data can be collected from different tools and they often have a lot of error rates. Why? Because we’re using fremercialized products in the market.
Filed in Announcements on 06. Oct, 2009 | 3 Comments
Charts for Marketers – Elioe.com has a lot of data on Malaysia – Its demographics, market segmentation, behaviours, top 100 sites, top converted sites, etc. Want more? Maybe you should ask us.
Filed in Management on 30. Sep, 2009 | No Comments
Rand said, “Part of me feels like I really need to make some of these posts PRO-only; been putting so much into free content lately…”. While that can be avoided with just a few twists, mergers, acquisitions and shifting – Here’s an idea: Trusted UGC.
Filed in Cultures on 29. Sep, 2009 | 2 Comments
A lot of peeps face this situation: People whom they do not know invite them to social gatherings and training events or so forth. But do these ‘Marketers’ really understand the value of ‘proper Social Media Marketing’? Not understanding it, now they are SELLING it? And selling it BAD?
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