Filed in Marketing on 16. Dec, 2009 | 0 Comments
People often get confused: The difference between digital marketing, Internet marketing, search engine marketing and advertising. Generic ATL/BTL (Above the Line / Below the Line) advertising campaigns strive to promote all of these four in a shot – At least to a certain extent. What about Internet marketing? Your myths are debunked here.
Malaysia & Asia – Statistics on Internet properties, insights on certain industries and comScore’s State of Internet with a Focus on Asia Pacific’s webinar highlights. Also availble: Internet statistical digest for Malaysia.
Advertising can sometimes be more effective if the ads can send an effective message – Messages that ticks us off, makes us relate to the things around us, evoke emotions or shouts directly at us to gain attention. Come inside and see some of the most brilliant creative minds in the world sending a message out there to the world.
In Malaysia alone, 60.4% of our 27.73 million (27,730,000) population in 2008 (now -2009; 28.31 million) consist of Muslims, making Malaysia number 13 in the world’s most densely Muslim populated countries. 60.4% out of 27.73 million people in Malaysia is approximately 16,748,920 Muslims. What about the world?
Look at the chart – Trends of Advertising Spend in Malaysia for March, April, May and June 2009. Internet spending is 0.7% in March, got 0.6% for April, May and June 2009. What the hell is going on? Publications are reaping most of the market share when it comes to advertising online, so could this mean Elioe.com and many other web companies out there are screwed in loads of trouble? Not really. Read the whole blog post now.
Filed in Advertising on 10. Nov, 2009 | No Comments
In Malaysia, there are only so many worthy advertising platforms. If you’re looking to optimize your results & increase ROI, read this guide to ad-perfection for websites that only wants your money because they have big numbers and crazy loads of visitors.
Filed in Advertising, Marketing on 06. Nov, 2009 | No Comments
You’ve probably heard of radio advertising on and on – Whether you’re driving to work, pumping petrol, in the hospital’s waiting room, in the office, etc. Advertising companies often regard radio advertising as a very valuable media platform to reach out to many different target demographics effectively; especially when it comes to covering offline events or great distances across a region.
Filed in Cultures on 05. Nov, 2009 | No Comments
You definitely haven’t learnt your lesson – Just like ELAWYERS at the beginning of this year, MSC Malaysia during Netbash 2009, Consocia8 during the Govt 2.0 in New York and best of all, politicians around Malaysia. How I wish Asohan can blog about this – Not just tweet. Find out more.
Filed in Announcements on 02. Nov, 2009 | No Comments
There were tonnes of websites offering their reviews, experiences and provided information on promotions/business time/taste/location/stupid-looking-shots/etc. But it took me more than 30 minutes (and I use Google heavily) to search for an updated blog. It’s like finding a needle in a haystack. I was disappointed.
Filed in Web Marketing on 29. Oct, 2009 | 2 Comments
Often, people relate search engine optimization (SEO) with keywords. But is keyword research really that simple? Find out more.
Filed in Cultures, Web Marketing on 25. Oct, 2009 | No Comments
we have to not just think so much about expanding our horizons, but also expanding others’ horizons. That’s what social media is all about. That’s what 2.0 is all about. So what really is marketing your business online? Find out more here.
Filed in Advertising, Web Marketing on 21. Oct, 2009 | No Comments
Being an SME (annual turnover below RM5 million) makes you a mercenary for hire – You’ll be up for jobs, probably have your own set of improvised tools and machinery, and could probably handle niche industries in a cheaper, more effective manner. What is the logic behind that? Find out more about this story here.
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