Comments on: MOL buys Friendster – Look at the bigger picture http://www.elioe.com/franz/mol-buys-friendster-look-at-the-bigger-picture/ Internet marketing concepts, strategies, news & opinions on the Web Wed, 21 Apr 2010 15:38:13 +0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Franz http://www.elioe.com/franz/mol-buys-friendster-look-at-the-bigger-picture/comment-page-1/#comment-146 Franz Thu, 17 Dec 2009 08:00:00 +0000 http://www.elioe.com/franz/?p=641#comment-146 I agree - If they could pull the ressurection of this dying social network in Asia, it could be one of malaysia's greatest private company feat ever achieved on Internet space. They should be starting now, with the non-exec director of friendster being the previous management of friendster Inc. I agree – If they could pull the ressurection of this dying social network in Asia, it could be one of malaysia’s greatest private company feat ever achieved on Internet space. They should be starting now, with the non-exec director of friendster being the previous management of friendster Inc.

]]> By: Nicholas Leong http://www.elioe.com/franz/mol-buys-friendster-look-at-the-bigger-picture/comment-page-1/#comment-144 Nicholas Leong Thu, 17 Dec 2009 01:38:29 +0000 http://www.elioe.com/franz/?p=641#comment-144 It is a huge sum of money to spend and of course, I am pretty sure they have their reasons, some of which you have highlighted here. Friendster might be dying, but it is still a brand familiar to many. Just by buying Friendster, MOL, from the brink of obscrurity (slightly biased observation, I know), has become the talk of the town in one single swoop. Now they are on the radar screen of every social media evangelist, every corporate out there who will be trying to target the audience Friendster has (or had) and see what MOL can do. The risks are great, and I am still not excited about the prospect, but if MOL pulls off the resurrection of Friendster, this might be one of Malaysia's greatest success stories. It is a huge sum of money to spend and of course, I am pretty sure they have their reasons, some of which you have highlighted here.

Friendster might be dying, but it is still a brand familiar to many. Just by buying Friendster, MOL, from the brink of obscrurity (slightly biased observation, I know), has become the talk of the town in one single swoop.

Now they are on the radar screen of every social media evangelist, every corporate out there who will be trying to target the audience Friendster has (or had) and see what MOL can do.

The risks are great, and I am still not excited about the prospect, but if MOL pulls off the resurrection of Friendster, this might be one of Malaysia’s greatest success stories.

]]>