Complementing Internet Marketing & Radio Advertising
Posted on 06. Nov, 2009 by Franz in Advertising, Marketing
You’ve probably heard of radio advertising on and on – Whether you’re driving to work, pumping petrol, in the hospital’s waiting room, in the office, etc. Advertising companies often regard radio advertising as a very valuable media platform to reach out to many different target demographics effectively; especially when it comes to covering offline events or great distances across a region.
Here are some common pointers on Radio Advertising:
- Radio ads have equal emotional impact on consumers to television ads.
- Every second on air and every word muttered matters a lot – In many cases, a standard ‘block’ is 30 seconds.
- EMOTIONAL, SENSORY-INDUCED and EMPOWERING messages have been known to ‘make the cut’.
- Words are known to be much more powerful than pictures – In some cases, people don’t understand the advertiser’s message on picture.
- For radio advertisement to work for a brand, multiple ‘brand mentions’ are needed.
- The quality of ‘creative’ that goes into radio ads are the heart of radio advertising.
So, you now know why and how radio advertising works. Back to the point and idea of this story: “How can you complement Internet marketing & radio advertising all in a go?”
Question left unanswered.
