Google Analytics: Conversion Goals Tracking

Google Analytics: Conversion Goals Tracking

Found in Marketing, Web Metrics on 09. Dec, 2009 | 0 Comments

Conversion goals tracking is one of the best ways to automatically quantify dollar-value goal measures: Which literally means – “Today’s probable sales as per Google Analytics is RMx.yy.” Let me tell you a short story about how awesome this thing is.

Search Rankings & Benchmarkings in 2007

Search Rankings & Benchmarkings in 2007

Found in Web Metrics on 24. Nov, 2009 | 0 Comments

So what else can SEO (search engine optimization) companies back in 2007 do to benchmark their campaigns? Most of the time, it’s only by “Impressions/Hits” which tells us almost nothing about conversions, “Visits” & “Bounce Rates” which can only tell us less than half the story… read more

State of the Internet: Statistics Focus on Asia & Malaysia

State of the Internet: Statistics Focus on Asia & Malaysia

Found in Marketing, Web Metrics on 19. Nov, 2009 | 0 Comments

Malaysia & Asia – Statistics on Internet properties, insights on certain industries and comScore’s State of Internet with a Focus on Asia Pacific’s webinar highlights. Also availble: Internet statistical digest for Malaysia.

2009 World Population Stats: Muslim-majority Countries

2009 World Population Stats: Muslim-majority Countries

Found in Web Metrics on 04. Nov, 2009 | 0 Comments

In Malaysia alone, 60.4% of our 27.73 million (27,730,000) population in 2008 (now -2009; 28.31 million) consist of Muslims, making Malaysia number 13 in the world’s most densely Muslim populated countries. 60.4% out of 27.73 million people in Malaysia is approximately 16,748,920 Muslims. What about the world?

Marketing Forecast – Calculating Error Rates

Found in Web Metrics on 06. Oct, 2009 | 0 Comments

If you’ve been a marketer hardcore enough, you’ll probably realize there is a huge need for information – Particularly in your own demographics and location because most of your clients would probably have a market base here. Data can be collected from different tools and they often have a lot of error rates. Why? Because we’re using fremercialized products in the market.

Delivering Local Metrics

Found in Web Metrics on 01. Jun, 2009 | 0 Comments

I hopped over to Quantcast just now to take a look at at the Media Planner for marketers/advertisers. I wasn’t really thrilled with the website because it’s very US-centric, and I found a few famous sites that you and I both know, heard of a million times and probably visit every other day (if not everyday).