Google and giving out links

Found in Marketing, Web Marketing on 22. Apr, 2010 | 0 Comments

If I would talk about this, it’ll be some 6 or 7 years ago. But no, I didn’t speak of this in public until today.

Because this tactic is such an old one, I’d like to point some things out to newbies and also; hopefully remind the pros. If you do not know what I mean or want to know more about what the hell I’m talking about, read more below.

Keyword Research – Is it SO simple?

Keyword Research – Is it SO simple?

Found in Web Marketing on 29. Oct, 2009 | 2 Comments

Often, people relate search engine optimization (SEO) with keywords. But is keyword research really that simple? Find out more.

Marketing: Of Qualifications & Experience

Marketing: Of Qualifications & Experience

Found in Cultures, Web Marketing on 25. Oct, 2009 | 0 Comments

we have to not just think so much about expanding our horizons, but also expanding others’ horizons. That’s what social media is all about. That’s what 2.0 is all about. So what really is marketing your business online? Find out more here.

10 fawesome tips to sell your banner ads

10 fawesome tips to sell your banner ads

Found in Advertising, Web Marketing on 21. Oct, 2009 | 0 Comments

Being an SME (annual turnover below RM5 million) makes you a mercenary for hire – You’ll be up for jobs, probably have your own set of improvised tools and machinery, and could probably handle niche industries in a cheaper, more effective manner. What is the logic behind that? Find out more about this story here.

Perspectives in Marketing & Comedy

Perspectives in Marketing & Comedy

Found in Advertising, Web Marketing on 16. Oct, 2009 | 0 Comments

Look at the chart – Trends of Advertising Spend in Malaysia for March, April, May and June 2009. Internet spending is 0.7% in March, got 0.6% for April, May and June 2009. What the hell is going on? Publications are reaping most of the market share when it comes to advertising online, so could this mean Elioe.com and many other web companies out there are screwed in loads of trouble? Not really. Read the whole blog post now.

Performance Benchmarking for Marketing Campaigns: How-to

Performance Benchmarking for Marketing Campaigns: How-to

Found in Web Marketing on 15. Oct, 2009 | 0 Comments

When I face clients who know nuts about search and the Internet, I have some troubles explaining to them the whole concept of it. Problem is, it’s like science to them – Since I cannot use general terms such as “Sales vs. Marketing Dollars” report due to high fluctuation of activities (volatility). So how do I go about it?

PKFZ Web Analysis Report 08/09

PKFZ Web Analysis Report 08/09

Found in Announcements, Web Marketing on 07. Oct, 2009 | 2 Comments

Port Klang Free Zone (PKFZ) has been facing a lot of problems of late – I don’t need to further explain on the details. Interestingly, there are a lot of interesting finds when you look into the charts/tables/graphs below. The reports that I read on Google Analytics was almost super-educational to their ultimate web-plan; and when you translate all of their items to make it into a ‘not-raw-report’, you’ll get a lot of juice out of it. Find out more here.