Google and giving out links
Found in Marketing, Web Marketing on 22. Apr, 2010 | 0 Comments
If I would talk about this, it’ll be some 6 or 7 years ago. But no, I didn’t speak of this in public until today.
Because this tactic is such an old one, I’d like to point some things out to newbies and also; hopefully remind the pros. If you do not know what I mean or want to know more about what the hell I’m talking about, read more below.
Don’t understand Internet marketing?
Found in Marketing on 16. Dec, 2009 | 0 Comments
People often get confused: The difference between digital marketing, Internet marketing, search engine marketing and advertising. Generic ATL/BTL (Above the Line / Below the Line) advertising campaigns strive to promote all of these four in a shot – At least to a certain extent. What about Internet marketing? Your myths are debunked here.
Google Analytics: Conversion Goals Tracking
Found in Marketing, Web Metrics on 09. Dec, 2009 | 0 Comments
Conversion goals tracking is one of the best ways to automatically quantify dollar-value goal measures: Which literally means – “Today’s probable sales as per Google Analytics is RMx.yy.” Let me tell you a short story about how awesome this thing is.
Why SEO companies shouldn’t guarantee search rankings
Found in Marketing on 26. Nov, 2009 | 0 Comments
For those of you who don’t know, search rankings is a chronological sorting of what website comes first on a search engine results page (SERP), for a particular search query based on importance & relevance in the view of a particular search engine. See why SEO companies shouldn’t guarantee SEO rankings.. ever.
Search Rankings & Benchmarkings in 2007
Found in Web Metrics on 24. Nov, 2009 | 0 Comments
So what else can SEO (search engine optimization) companies back in 2007 do to benchmark their campaigns? Most of the time, it’s only by “Impressions/Hits” which tells us almost nothing about conversions, “Visits” & “Bounce Rates” which can only tell us less than half the story… read more
State of the Internet: Statistics Focus on Asia & Malaysia
Found in Marketing, Web Metrics on 19. Nov, 2009 | 0 Comments
Malaysia & Asia – Statistics on Internet properties, insights on certain industries and comScore’s State of Internet with a Focus on Asia Pacific’s webinar highlights. Also availble: Internet statistical digest for Malaysia.
Complementing Internet Marketing & Radio Advertising
Found in Advertising, Marketing on 06. Nov, 2009 | 0 Comments
You’ve probably heard of radio advertising on and on – Whether you’re driving to work, pumping petrol, in the hospital’s waiting room, in the office, etc. Advertising companies often regard radio advertising as a very valuable media platform to reach out to many different target demographics effectively; especially when it comes to covering offline events or great distances across a region.
