Barcamp Penang Presentation Highlights
Posted on 09. Jun, 2009 by Franz in Web Marketing
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Barcamp Presentation
Meaning of Marketing
- I don’t want confusion towards ‘buying things from groceries’ to ‘promoting your product through a medium’.
- Internet marketing: I want to iterate the sentence: supports the organization’s overall online marketing objectives. Marketing/Business goals are important — Never forget that.
Debunking Myths
- Marketing = Sales. Not true. Many place them together, and in certain industries, a culture of ‘Sales & Marketing’ highlights a two-in-one scope. For maximum impact, it’s best to separate them.
- Content is king. Not entirely true. You may be a solid professional, but if you’re not known then it’s the same. If you keep your website unindexed by search engines and no promotions, expect no leads through your website.
- A brand is a product. Spot-on inaccurate. A brand is an intellectual property, measurable through your audience’s perception of you.
So how would these help me improve my marketing campaigns?
- Understanding the importance of marketing not equals sales separates two huge jobscopes. This will lead to an enhanced communication between you and your audience; where marketing bring leads, sales closes them. The marketing dept should always try and learn more about its audience, tapping into them while the sales should develop conceptual selling ideas with the marketing dept’s data to create a solid combo.
- Effective communication comes through good management, operational and conceptual practices. When communication is your core, you’ll allow yourself to indulge more into understanding the 90/10 rule — 10% are converting, great. What about the 90%? Focus on hitting the 90% and your 10% can be left to the sales. That’s why we ask to separate the sales and marketing dept.
- Knowing your audience is essential. Nothing’s better than a business who knows thoroughly about how the market is moving distinctively, audience patterns, upcoming trends, current flows and best purchase practices. Data is never enough and life is often filled with countless measures of factoring possibilities. You’ll never know enough of your audience; and that’s why we ask you to watch them like a whore.
- Be involved, participate, learn and adapt. A marketing campaign should be flexible – Transparent, measurable, involved, in-trend, and highly participative. Keep the pressure on means continue placing impact on your audience even after a successful conversion and/or a marketing activity.
- Collaborate with businesses. Competition is yesterday, collaboration is tomorrow. When ideologies become more sophisticated, so does business offerings. A small company can only do as much as focus on its expertise. Don’t try and grab everything – Benefit your neighbour and expect a pat on the back somewhere down the line.
- Grow your leads. When sales is important, remember your objectives, long and short term. Marketing campaigns often focus on its CONVERSION VALUE, almost never considered what happened to the UNCONVERTED. 90/10 rule – If 10% is your conversion, then shift greater focus to your other 90% and leave the 10 to its respective service agents in your company. The rule of marketing is to bring leads, not keep them happy. That’s customer service in line with product/business strength.
- Get your daily digests. Don’t think you know them all. Continue learning from your data, third party, experiments and others’ ideas. Life has endless possibilities, which applies to marketing. Your campaign is only as good as how much your mind restricts you.
- Communication has a lot to do with marketing. Clarify measurement in your marketing campaigns — Nothing’s worse than getting data that’s vomited. Simplify your activities/marketing campaigns/doings through qualitative intelligence gathering & translation. Listen to external parties to increase the value of your business by broadening horizons, control your campaigns to execute effectively and not like a headless chicken.
- Focus on how to be heard. Communicating crap isn’t going to bring value. Create attention, develop desire, increase recognition, enhance value and finally build demand through attention to trends, buzz, needs and choices.
- Staying prudent isn’t going to work fast enough to give you sustainable, quick financial results. Being different isn’t entirely sustainable since ideas mature faster in this era, challenging differences could knock you out of the competition faster than getting in, but leveraging what you have considering all three opinions above in a combo will provide you an advantage.
- Your business is only as good as WHAT THEY SAY, what they pay for, your last sale, your psychological limit (how much your mind deprives you of knowledge) and your planning process. This is why Elioe.com moves forward through experiments, results and psychological challenges.
System vs Human Governance
Alternative Revenue Streams
Obtaining additional revenue streams is vital to most web businesses today. Don’t just live and die on one possible stream — When you have the resources, continue leveraging on your expertise and advantage over your competition to develop further.
- Traditional ad-serving banners could prove to last in our under-developed webspace and community, but how long will it last and how fast innovation, new trends take over us is really hard to forecast. Eliminate that risk.
- A business concept can develop numerous revenue streams, depending on how you conceptualize it. If you’re running a café for example: Sponsorships, events, business collaborations, extra content, additional technologies, premium services, personalized services and exploring industrial niches could be advantageous.
Tourism Malaysia Case Study will be out as soon as their respective agents reply to Elioe.com.
Until then, have fun.
