Filed in Marketing on 16. Dec, 2009 | 0 Comments
People often get confused: The difference between digital marketing, Internet marketing, search engine marketing and advertising. Generic ATL/BTL (Above the Line / Below the Line) advertising campaigns strive to promote all of these four in a shot – At least to a certain extent. What about Internet marketing? Your myths are debunked here.
Malaysia & Asia – Statistics on Internet properties, insights on certain industries and comScore’s State of Internet with a Focus on Asia Pacific’s webinar highlights. Also availble: Internet statistical digest for Malaysia.
Advertising can sometimes be more effective if the ads can send an effective message – Messages that ticks us off, makes us relate to the things around us, evoke emotions or shouts directly at us to gain attention. Come inside and see some of the most brilliant creative minds in the world sending a message out there to the world.
In Malaysia alone, 60.4% of our 27.73 million (27,730,000) population in 2008 (now -2009; 28.31 million) consist of Muslims, making Malaysia number 13 in the world’s most densely Muslim populated countries. 60.4% out of 27.73 million people in Malaysia is approximately 16,748,920 Muslims. What about the world?
Look at the chart – Trends of Advertising Spend in Malaysia for March, April, May and June 2009. Internet spending is 0.7% in March, got 0.6% for April, May and June 2009. What the hell is going on? Publications are reaping most of the market share when it comes to advertising online, so could this mean Elioe.com and many other web companies out there are screwed in loads of trouble? Not really. Read the whole blog post now.
Filed in Announcements on 16. Dec, 2009 | 2 Comments
You may ask yourself – Why MOL would bother acquiring Friendster when you know the large majority of modern Internet goers are so into Facebook already? Your questions COULD be answered here. Give us your thoughts.
Filed in Marketing, Web Metrics on 09. Dec, 2009 | No Comments
Conversion goals tracking is one of the best ways to automatically quantify dollar-value goal measures: Which literally means – “Today’s probable sales as per Google Analytics is RMx.yy.” Let me tell you a short story about how awesome this thing is.
Filed in Cultures on 02. Dec, 2009 | No Comments
Whenever you come across bars, charts, numbers or anything statistical next time, put this in your mind – Statistics are measures. Measures of which define values of a particular object/subject’s property. Find out more about what makes statistics as valuable as your own assumptions, only.
Filed in Announcements, General on 30. Nov, 2009 | No Comments
What’s search ranking & inbound links? How is it possible to explain it in layman terms when there are so many technicalities involves. Although not perfect, I’ll try to explain what is it about as simple as possible, provide you with certain warnings and recommendations on tools to use, then show you the bigger picture behind the scenes where you may and may not have seen.
Filed in Marketing on 26. Nov, 2009 | No Comments
For those of you who don’t know, search rankings is a chronological sorting of what website comes first on a search engine results page (SERP), for a particular search query based on importance & relevance in the view of a particular search engine. See why SEO companies shouldn’t guarantee SEO rankings.. ever.
Filed in Web Metrics on 24. Nov, 2009 | No Comments
So what else can SEO (search engine optimization) companies back in 2007 do to benchmark their campaigns? Most of the time, it’s only by “Impressions/Hits” which tells us almost nothing about conversions, “Visits” & “Bounce Rates” which can only tell us less than half the story… read more
Filed in Announcements on 16. Nov, 2009 | No Comments
Gian Fulgoni is the speaker. The chart below explains a lot in a very brief fashion – About how web visitation can be summarized into different properties in terms of consumer behavior. Why even bother? It’s the US, not Malaysia. A chart like this shows vital information for marketers. Here’s why you should see this presentation…
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